Time Pressed Consumers Seek an Easier Way to Whiten Teeth

(MS) - People are literally running out of time, so it's no surprise that when it comes to daily personal care regimens, time-starved people are seeking simple solutions for looking and feeling good. According to a 2005 study conducted by ORC International, 65 percent of people surveyed spend no more than 30 minutes getting ready to go to work in the morning and out in the evening. Though time is of the essence, the survey also reveals that achieving pearly whites ranks high on people's list of "grooming musts," in order to look healthy and feel confident. Fashion experts like Robert Verdi (Fashion and lifestyle expert and host of E! Style Network's Fashion Police) agree that a bright white smile is an important attribute. "Looking good from head-to-toe isn't just about which designer's clothes you are wearing," says Verdi. "It's about how you feel from the inside out and, most importantly, how you project yourself. People notice a beautiful white smile because it's morethan vanity: It's an accessory that completes your overall look."

Survey results indicated that 50 percent of the surveyed consumers have tried a whitening product, and half of those who have used a whitening product have tried two or three different kinds. Why all the trials and tribulations? Some people may feel that current whitening methods can be too time-consuming, messy and complicated and nearly nine in 10 of those surveyed would like a teeth-whitening product that also kills germs that cause bad breath. Therefore consumers continue to search for a solution to meet their whitening needs.

A SIMPLE SOLUTION TO A WHITER SMILE

It's clear that many people are looking for a simple and easy way to keep their teeth healthy and white. That's where Listerine® Whitening Pre-Brush Rinse comes into play. "It's an easy way to help whiten teeth while killing germs that cause bad breath and only requires a 60-second commitment twice a day," says Maria Emanuel Ryan, DDS, Ph.D. and professor in the Department of Oral Biology and Pathology at the School of Dental Medicine at SUNY Stony Brook. The product's foaming action works to penetrate stains and help users regain a confident, white smile, she says. In a clinical study, Listerine Whitening Pre-Brush Rinse provided whitening results in 12 weeks. "In addition to using the product, it's important to remember to continue with a daily oral-care routine, including brushing and flossing, and rinsing with a product like Listerine® Antiseptic mouthrinse, which reduces plaque and gingivitis," adds Dr. Ryan (Listerine Whitening Pre-Brush Rinse should not be used as areplacement for Listerine Antiseptic mouthrinse). The rinse is available nationwide at all major retailers. For more information about Listerine products, call: (800) 223-0182, 8:30 a.m. to 5:00 p.m. Eastern Standard Time.