The Buzz Is Out: Long
Hair Is in for Men
(MS)
- While men's hair trends often take a backseat to those of
their female counterparts, male grooming is now making a bold
statement. Men have realized that it pays to push the ladies
aside and share some time in front of the bathroom mirror.
The trend toward longer-locked looks is cropping up all over
the country. Just check out your T.V. for proof. Popular TLC
host Evan Farmer of While You Were Out, often sports a longer
look. And recent American Idol contestants Bo Bice and Constantine
Maroulis proved long hair rocks. Plus, English soccer player
David Beckham revolutionized the way long hair is perceived
on men. It's evident; these days, the buzz is out. Long hair
is in.
LOVING LONG LOOKS
No longer associated with 1980s "hair bands" or
middle-agers trying to hold on to their youth, longer styles
- those that reach collar length - are all about sleek sophistication.
Think well- groomed with an edge of ruggedness and you're
on target. In addition, bangs are making a comeback. Bang
lengths that hit at the nose or lash line are designed to
enhance a chiseled chin and masculine look.
What's good about these men's styles is that they work well
with a variety of personalities and lifestyles. It is equally
as acceptable to sport collar-length cuts in the boardroom
as it is at the local bar on a Saturday night.
"There's a retro feel to men's hair this year,"
says Joico International Artistic Director Damien Carney.
"The look is long hair, but it's a very clean, well-groomed
look with clean-shaven faces."
The extra length is offering men greater versatility in how
they wear their hair. They can pull it away from the face,
Carney says, or wear it flat with bangs tucked behind one
ear for a more groomed look.
HAIR-CARE ARSENAL
Though many men are reluctant to use products, many styles
actually benefit from their use. Don't worry, it won't require
hours of primping - it's actually easy to do. Layering of
hair products is the key to creating texture and volume, and
keeping the style in place. That's why hair-care manufacturers
are now offering products designed specifically for men. For
example, The Ice Hair line by Joico offers many flexible products
that can be easily layered for a little or a lot of volume,
texture and hold.
To give long hair more edge, many men are enhancing their
hair with texture, which means thickening fine hair or toning
down coarse hair. Apply a texture transformer to wet hair
or dry hair depending upon the level of texture you want to
achieve.
A lightweight, resin-free wax provides definition and intense
shine without the weight of a gel. It can be softened in the
hand and easily applied to hair to give it a choppy, modern
feel.
And to enhance medium to extreme curl, the power is in the
pull of the trigger. Use a liquid spray wax that offers lightweight
volume and satin-like shine.
For more information on male hair trends and the right haircare
items for you, visit www.joico.com.
CAPTION: The buzz is out! The trend toward longer-locked
looks is cropping up all over the country.
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